Red Ruffle Dress

I thought a lot about posting this because I was anxious about encouraging to buy now... buy more... Can shopping for the sake of supporting independent brands be a moral justification?... Will your money be more useful elsewhere right now?...

    But then, I have a huge responsibility (as many other brands & businesses) towards my team & makers and wouldn't know how to support them without your help. And I personally know the founders of many small businesses who won't be able to keep going without support from their communities.

    So, yes, I’ve decided to hit the publish button because from our go-to hair salons and favourite yoga teachers to the artists & designers whose work we admire, we should all support each other and those who bring joy to our daily lives.

    Here’s how you can help / id / and other small independent businesses:


      Tell everyone you can about us and the brands you love. Forward, subscribeshare, like and comment.


        Mama / id / can make clothes from home! You can browse through our in-stock & sold out items, tell us what you love, customise if you like and we’ll get right to it. Not only will it give you something to look forward to, but you will feel far more attached to your garment & cherish it for years. 


          Many small businesses offer gift cards and it’s a great way to show your support to particularly bricks & mortar businesses who had to close their doors to their lovely customers. One of them is Brooke, who at the moment is making scrubs for NHS workers behind the closed doors. Buy her amazing workshops for yourself or someone you love. 

          SHOP ONLINE

            I’ve teamed up with independent friend-brands to show my support to them and to bring you a lovely little surprise! Check them out and enjoy up to 25% off all our styles.