Every time clothes are washed microfibres are released into water, finding their way to oceans and our food chain. Synthetic microfibers pollution account for over 85 % of all plastic pollution.

Caring smart can actively reduce the number of microfibers released from clothing washes, reduce energy impact and slow down aging of clothes.

Wash less

You’d be surprised how much odour is reduced by simply hanging whiffy clothes in the sun for a little while. Do make sure you hang your clothes inside out to protect them from colour fading.

Wash smart

  • Use a shorter washing cycle at a lower temperature (often marked ‘eco’). The longer the wash, the more energy consumption and more time for microfibre to be released.

Rule of thumb - Wash with 30 minute gentle cycles at 20-25°C.

  • Wash similar textiles together. More microfibres can be released if tougher fabrics rub against softer ones.
  • Do full washes, rather than half full washes. Less space allows less friction.
  • Use liquid detergent instead of powder to help with less friction.

Line dry

Line drying reduces your energy impact and preserves the life of your clothes. If drying outdoors, do make sure you hang your clothes inside out to protect them from colour fading.

Hand Wash Instead of Dry Clean

Read care labels and you'll be surprised at how many fibers—wool, silk, cashmere, mohair—can be hand washed. 

Use a Green Dry Cleaner

The nasty facts about perc, a known carcinogen, make going out of your way to a greener cleaner worth it. If you can, bring a reusable dry cleaning bag or ask your cleaner to skip the plastic. And bring back your hangers to recycle.