• Creating fashion that’s loved, not disposed!

  • Current environmental issues cannot be mitigated without changing our consumption culture. So, we’ve taken on various commitments to change the critical realities of the fashion industry's wasteful culture.

  • Practising responsible production

    The fashion industry needs to move away from the business-as-usual state, where only 20% of the collection generates 80% of the sales and that unlucky 80% gets either sent to landfills or incinerated.

  • Encouraging responsible consumption

    While we make mindful production practices our priority, we believe that only by working with you can we progress towards our vision faster. So we are inspiring our community to practise responsible consumption.

  • WE EXIST TO INSPIRE YOU TO CELEBRATE YOUR INDIVIDUALITY WITHOUT COMPROMISING YOUR VALUES!