Creating fashion that’s loved, not disposed!
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Current environmental issues cannot be mitigated without changing our consumption culture. So, we’ve taken on various commitments to change the critical realities of the fashion industry's wasteful culture.
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Considered design & responsible production
We are committed to protecting our planet and empowering our customers. So we design with PURPOSE - confidence, longevity & low waste! AND we produce with CARE using certified sustainable material & fashion waste.
We bring a combination of fun, sophistication and versatility into our designs to create fashion that transcends seasons & changing trends.
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Encouraging responsible consumption
While we make mindful production practices our priority, we believe that only by working with our customers can we make a real difference. So we aim to inspire our community to practise responsible consumption.
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OUR PURPOSE IS TO INSPIRE YOU TO CELEBRATE YOUR INDIVIDUALITY WITHOUT COMPROMISING YOUR VALUES!
Did you know?..
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if we simply doubled the number of times we wore a garment on average, GHG emissions would be 44% lower per garment.