KETEVANNA is a unique bond between the expertise of my mum (Ketevan) and a creative direction of myself (Anna), united with a single purpose - to use the power of fashion for creating opportunities for as many women as we can!

I grew up in Tbilisi, Georgia, watching my mum making clothing in her home workshop. Creating beautiful garments was her way of escaping Soviet reality and empowering other women to do the same. She started making exquisite clothing when there was none available in the Soviet Era - they had a very 'minimalistic' taste … 😊 garments were so dull and tasteless that you wouldn’t want to wear them. So, my mum would make clothes from fabric that she and her friends found on black markets or used anything colourful. Yes, that included curtains, tablecloths, you name it!.. She also loved sharing her skills, believing that these skills would enable women to become more creatively & financially independent. That's where my passion for empowering women and creating meaningful fashion comes from.