Our ambition is to create a circular business by 2025. We therefore consider material through the lens of circularity and break them into the following categories: Biodegradable Material, Technical Recycled Material, Deadstock Material and Eco Haberdashery & Trimming.

  • Biodegradable Material

    Biodegradable materials are made from natural, regenerative & renewable sources. When manufactured for the circular economy and under the right conditions, they can safely return to the natural environment.

    Even though natural fibres come from a renewable source, the Earth's resources are not an infinite supply. That's why we avoid using virgin fibres by choosing material made from recycled and regenerative fibres, such as recycled cotton & wool, Tencel/Lyocell & Cupro. For example, the latter is made from cotton waste with a close loop process, which means that the chemicals used can be extracted afterwards and the water can be reused.

    When we make garments from natural fabrics, we make sure that they are 100% biodegradable by using natural haberdashery & trims.

  • Recycled Material

    What can be more sustainable than reusing what we already have? We love recycled fabrics and planning to use more of them. Even though there's chemical processing involved in the recycling process, it doesn't use up precious virgin & finite resources.

    We prioritise using a single fibre material for its ease of recyclability. But we also use materials made from recycled fibres blended with polyester. Because some recycled yarn needs to be blended with polyester to achieve the strength & continuity of filament and ensure a lower microfiber shedding rate. So, garments made from this type of material can be used many times over without any loss in quality and shed less microfiber.

  • Deadstock Fabric & Production Offcuts

    After learning that more than 70% of a new garment's total environmental footprint occurs at its raw material stage, we decided that reusing as much as what's already been produced is very important!

    By rescuing textile waste and upcycling end of roll materials, we can reduce each garment's carbon footprint by around 30%. In addition to minimising the volume of waste and GHG emissions, we reduce the use of new raw materials, resulting in reduced air pollution, water pollution and conservation of natural resources.

  • Check out our material choices