• TRANSPARENCY

    We are committed to tracing every detail of our garments to ensure that we make the best possible choice for people and the planet.

    To help us continually analyse our progress and to give you the power of making informed choices, we attributed sustainability icons to each garment.

    Here we explain the meaning behind the icons.

  • Natural fibres

    Natural fibres are made from renewable sources that can be easily recycled once they reach the end of their life. They also decompose and can become part of the ecosystem again.

    BUT the Earth's resources are not an infinite supply. That's why we avoid using virgin fibres by choosing material made from recycled and regenerative fibres, such as recycled cotton & wool, Tencel/Lyocell & Cupro. For example, the latter is made from cotton waste with a closed loop process, which means that the chemicals used can be extracted afterwards and the water can be reused.

    AND when we make garments from natural fabrics, we make sure that they are 100% biodegradable by using natural haberdashery & trims.

  • Certified material

    This badge guarantees that fabric is sourced from a certified producer (fairtrade, Sedex) and is made with certified fibres such as GOTS organic cotton, Better Cotton Initiative (BCI), Global Recycling Standard (GRS), OEKO-TEX, FSC and many more.

    There are many ethical & environmental challenges when sourcing material. We support certified producers to ensure that our supply chain & material are ethical & responsible. By choosing certified materials, we protect the Earth, farmers and preserve biodiversity.

  • Recycled fibres

    What can be more sustainable than reusing what we already have? We love recycled fabrics and planning to use more of them. Even though there's chemical processing involved in the recycling process, it doesn't use up precious virgin & finite resources.

    We prioritise a single fibre material for its ease of recyclability. But we also use materials made from recycled fibres blended with polyester. Because some recycled yarn needs to be blended with polyester to achieve the strength & continuity of filament and ensure a lower microfiber shedding rate. So, garments made from this type of material can be used many times over without any loss in quality and shed less microfiber.

    Did you know?.. recycled polyester has a 75% lower carbon footprint than virgin polyester and uses up to 90% less water.

    AND recycled wool has numerous benefits – including animal welfare, biodiversity protection, carbon reduction and water stewardship (recycled wool reduces the amount of dyes used as wool is recycled after assorting garments by colour).

  • Low impact

    This badge means that a garment is made from by-product material, such as deadstock and/or offcut fabric.

    By rescuing textile waste and upcycling end of roll materials, we can reduce each garment's carbon footprint by around 30%.

    Working closely with our skilled seamstresses in the atelier, allows us to reimagine production waste & give offcuts a new lease of life.

    In addition to minimising the volume of waste and emissions, we reduce the use of finite raw materials, resulting in reduced air pollution, water pollution, and conservation of natural resources.

  • Responsible use of water

    The fashion industry has a detrimental impact on water consumption and pollution. This badge guarantees that fabric is made and finished using water responsibly. It includes dry dying and digital printing techniques.

  • Handmade ethically

    All our clothes are crafted ethically in our partner atelier. This means that not only we know that our clothes are made ethically, but we work closely together to create more transformational opportunities for the makers.

  • Animal friendly

    Natural animal-derived fibre is a renewable source and biodegradable to the point of being compostable. Animal-derived fibres have unique thermal, antimicrobial and breathable properties. However, animal-derived fibres often are produced with no regard for animal welfare.

    We’ve had a strict no animal leather & fur policy since our inception. But other cruel practices used in the industry are animal mulesing & machine shearing and boiling cocoons while the silkworm is still inside.

    To ensure none of the cruel practices is used in our supply chain, we predominantly use good alternatives to conventional wool and silk. As a wool alternative, we use recycled wool & hemp. As a silk alternative, we use regenerative fibres such as Lyocell and cupro.